eat. sip. listen.
Learn more 
100++ Mouthwatering Events
100+
+
Mouthwatering Events
Learn more 
200+ chefs, musicians & beverage professionals
200
+
chefs, musicians & beverage professionals
Learn more 
50+ charities supported since 2006
50
+
charities supported since 2006
INFUSING THE FLAVORS OF euphoria
into the upstate community
We understand the importance of investing in our community. Over the past 20 years, euphoria has had the privilege of financially supporting over 50 Upstate charities who focus on sustenance, education through performing arts, hospitality industry support, and/or aid for children.
Learn more about our community impact
A Taste of Our History
celebrating the past two decades of euphoria
2006
2006
Celebrating the first year of Southern Exposure, a 3-day food, wine & music festival, founded by singer-songwriter Edwin McCain and Greenville restaurateur Carl Sobocinski of Table 301.
2007
2007
Southern Exposure brought culinary and musical legends to Greenville, including Michelin-starred chef Thomas Keller, and awarded $20,000 in grants to seven community organizations.
2008
2008
The official rebrand from Southern Exposure to euphoria! Get ready to Eat. Sip. Listen.
2009
2009
Greenville’s vibrant city hosted chefs Guy Savoy, Scott Crawford, the Zac Brown Band, and Edwin McCain.
2011
2011
James Beard Award winner Sean Brock brings the weekend to a memorable close with the inaugural farm-to-table, family-style feast, Sunday Supper.
2013
2013
euphoria grows to host 5,200 attendees in Greenville from 30 states and 3 different countries.
2015
2015
The 10-year anniversary reached a fever pitch, with chefs Katie Button and Steven Greene, and musicians Edwin McCain and Outshyne, creating an electrifying celebration!
2016
2016
The Tasting Showcase moved from central downtown to the West End to become the crowd-favorite Feast by the Field.
2019
2019
euphoria took over Fluor Field for an unforgettable weekend featuring a legendary set from Drive-By Truckers, the debut of a two-day Feast by the Field, and a special Q&A with culinary icon José Andrés.
2020
2020
While we did host a modified version of the festival, during this time euphoria shifted focus to help fight food insecurity and support local restaurants through Connect for Good.
2021
2021
euphoria’s Cookbook, A Taste of euphoria, was published featuring recipes from chefs who have participated in the festival over the years.
2022
2022
From earning the Governor’s Cup for tourism and celebrating our Executive Director as USA Today’s SC Woman of the Year, to hosting Tyler Florence’s homecoming and culinary legend Daniel Boulud, it was a standout year!
2023
2023
Festival favorite Ryan Ratino joined forces with three Michelin-starred chefs for a standout dinner, while Lexus Culinary Master Chef Stephanie Izard delivered the ultimate lunch experience.
2024
2024
With the festival expanding to 68 events over four days, we welcomed culinary icons E.J. and Emeril Lagasse, awarded $130,000 in community grants, and generated a $5 million economic impact across the Upstate.
2025
2025
Twenty years of food in our bellies, music in our souls and building a community. We'll cheers to that!
More Than Critically Acclaimed Food
euphoria serves up a helping to the local community
While euphoria shines a spotlight on culinary excellence and the charm for which Greenville is known, one of our main missions is to cook up goodwill for our community. Since 2006, our non-profit festival not only makes a substantial economic impact on the city year after year, but proceeds from euphoria are distributed through annual grants to local charitable organizations.
$5
million
Economic Impact in 2024
200+
participants
both local & guest
20 Years
supporting
over 45 charities
greenville, sc
Perfectly Seasoned with a Pinch of Southern Charm
The city of Greenville adds a contemporary touch to the euphoria experience. In addition to being recognized as an up-and-coming Southern city, Greenville also offers a unique mix of cuisines, making it a trendy and influential culinary city. But there’s more than just great food here! With its revitalized downtown, masterfully landscaped city park, cultural attractions, shops and galleries, and friendly surrounding communities, you’ll have plenty to discover in Greenville and the Upstate.
explore greenville
euphoria IN PARTNERSHIP WITH
