TOTAL: GET TICKETS
The appeal: Speaking of getting in on the ground floor, it may already be too late to call yourself an early adopter of Greenville. As it’s making a lot of lists these days—and for good reason—you’ll want to get in before the secret’s fully out.
Stay: Animal fans will find plenty to love at Aloft Greenville Downtown, which features a dog adoption program in the lobby. Guests can even take the dogs out along the on-property dog walk.
Do: Arts and culture make up a large part of the social calendar, so be sure to schedule time for favorite events like Artisphere, culinary-centric euphoria, and the Greenville Scottish Games.
Eat: Well, Greenville, where do we start? With your plethora of delightful restaurants, the onus of choice is upon us, so here are some standouts: Jianna for modern Italian in a beautiful atmosphere and Willy Taco Feed & Seed for hand-held flavor bombs with a margarita chaser.
Check out the below to see all of the other cities that must be seen in 2019!
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The 13th annual Euphoria Food, Wine and Music Festival has announced this year’s roster of six Michelin-starred chefs. The 2018 participating chefs with one- and two-star distinctions include Sean Gray of Momofuku Ko in New York City, Matthew Accarrino of SPQR in San Francisco, Brandon Jew of Mister Jiu’s in San Francisco, Karen and John Shields of Smyth in Chicago, and Vivien Durand of Prince Noir in Bordeaux, France.
Since the early 1900s, the highly regarded Michelin Guide has identified and awarded stars to establishments serving the highest-quality cuisine. The one-, two-, and three-star designations take into account the quality of ingredients, mastery of techniques and flavors, levels of creativity, and consistency.
This year’s Michelin-starred chefs will participate in the following festival events:
Two-star Michelin chef Sean Gray and his partner Su Wong Ruiz of Momofuku Ko will team up with chef Sean Brock for the already-sold-out Michelin Takeover Dinner on Friday, Sept. 21, at Husk Greenville. Gray previously participated in the 2015 Coast to Coast Euphoria dinner hosted by Restaurant 17 with three-starred chef Curtis Duffy, formerly of Grace in Chicago, which closed in 201
Avid cyclist and one-starred Michelin chef Matthew Accarrino of SPQR can be found at Cycling With Chefs on Thursday, Sept. 20, at Hotel Domestique, and on Saturday, Sept. 22, he will participate in the Upstate Pairing at Stella’s Southern Brasserie along with Stella’s chefs Jason Scholz and Jeff Kelly. In fall 2017, Accarrino participated as a cyclist in the Gran Fondo cycling event hosted by George Hincapie at Hotel Domestique and Restaurant 17, where he also was one of several guest chefs for the Friday night event.
The multicourse dinner event Seeing Stars: A Michelin-Starred Dinner at Soby’s on Saturday, Sept. 22, will feature chefs who have not previously participated in Euphoria or any other Greenville culinary experience. One-star Michelin chefs Brandon Jew of Mister Jiu’s and Vivien Durand of Prince Noir will join two-star Michelin chef couple Karen and John Shields of Smyth for the dinner hosted by Soby’s chef Shaun Garcia.
Sunday wraps up the Michelin experience with the Healthy Lunchtime Throwdown, the festival’s signature kids’ recipe and cooking contest. Entrants are required to submit original recipes that are healthy, delicious, and economic. Based on these criteria, finalists will be selected by a panel of judges to participate in a live cooking challenge on Euphoria’s main culinary stage with assistance from the festival’s visiting Michelin chefs.
Michelin has had a presence in Upstate South Carolina since the opening of the company’s first U.S.-based factory in 1975, only made stronger when Michelin moved its North American headquarters to Greenville in 1988. Michelin’s increased involvement in Euphoria over the years has helped pave the way for the festival to bring in more esteemed culinary talent each year.READ THE FULL POST
CONVERSATIONS ECHOED around the lobby of the Hilton in Greenville, South Carolina, which was packed with guests for the town’s annual Euphoria Greenville food, wine, and music festival, held each September. As the home of Michelin, the tire company and publisher of the coveted Michelin restaurant guide, the city of just under 70,000 people is able to bring in some of the country’s best Michelin-starred chefs, and has since 2006. The 2017 festival brought Chef Dominique Crenn, a James Beard Award-winner and owner of Atelier Crenn and Bar Crenn in San Francisco.
My admiration for Crenn began from an episode of Chef’s Table on Netflix. She has a pure spirit, unpretentious and unabashedly herself; a genuine curiosity about others; and doesn’t let the constraints of expectations burden her mind. So as I checked into the hotel, I had a mental checklist of two things to accomplish: report this story, and meet Dominique Crenn.
She was holding a Q&A at Michelin headquarters not long after I arrived that Friday. I would check in, settle in to my room, and call a Lexus for a ride over—the car manufacturer sponsors the event with a fleet of brand-new SUVs, which local volunteers shuttle guests around in. I hit an immediate snafu: My hotel room wasn’t ready.
I stood near the front desk, debating whether to wait for the room and miss Crenn’s speech or wear my traveling clothes for the rest of the day and get into the room later. And then she was there, in the lobby, 20 feet from me, holding a cup of Starbucks coffee, in a pink-and-blue plaid shirt. Even in sunglasses, she was unmistakable.
I made my way over to her, trembling at the thought of meeting this person, a champion for women in the food industry, accidentally ignoring chefs Matthew Krenz of The Asburyin uptown Charlotte and John May of Durham’s Piedmont Restaurant on my way. Sorry, chefs.
I got close enough to talk to Crenn, and made a joke about how I was surprised to see the honored guest loitering around the hotel lobby. I told her how much I appreciated what she was doing for women. I hoped she would live up to the person I had built up in my head.
She shared that she’d recently taken a DNA test, and that the results were diverse—“I’m black, white, yellow, purple,” she told me. I asked her opinion on how journalists can help normalize diversity in kitchens, and we discussed the difficulty of working in the restaurant industry in expensive cities such as San Francisco or New York. For 20 minutes we chatted, and her disregard for the status quo was inspirational. I asked her for a selfie before she left, and immediately called my friend Fahima to tell her how incredible Crenn was before going to see her speak.
That night brought live music and samples at the Taste of the South event, which takes place in what was once a Duke’s mayonnaise factory. There were familiar faces—Krenz and May, Clark Barlowe of Heirloom, Ashley Boyd of 300 East—cooking that night. Thomas Marlowe of Mimosa Grill and Bruce Moffett of Barrington’s took part in a guest chef event centered around chicken the next night, while Scott Hollingsworth of Rare Roots Hospitality took part in the massive Saturday afternoon tasting tent with samples of wine, liquor, and food.
The dinner of Michelin chefs takes place Saturday night, one of the event’s most coveted tickets. It was there that Crenn cooked, along with chefs Curtis Duffy and Michael Mina. I didn’t attend, however—my husband and I were at The Big Easy bash, where we kept returning to see Chef Joe Trull from Grits & Groceries in Belton, South Carolina. I’d never heard his name, but after each return to his booth for more fresh beignets, I wondered why. As we spoke to the chef, I recalled something Crenn said about recognizing more diverse talent. The chefs are there, she told me, but we just need to find them, beyond the pages of the top 100 lists. Here was one, right in front of me, with beignets that could compete with the best of New Orleans.
The next time I attend, my goal at Euphoria will be a little different. And it will be here at home, too. It’s easy to admire the chefs that are always in front of you. It’s more special to find the ones who deserve your support, and help showcase their talent to others.
This year’s festival takes place September 20-23. Tickets for Euphoria Greenville are on sale now at euphoriagreenville.com, and packages range from $170-$1,195.
Article: http://www.charlottemagazine.com/Charlotte-Magazine/July-2018/Euphoria-in-Greenville-Southern-Food-Festival-Draws-Big-Names/READ THE FULL POST
Experience an all new way to see, taste and hear the 13th annual euphoria Food, Wine and Music festival with the euphoria Insiders! This team of well-known Greenville area-based bloggers and Instagrammers are gearing up to bring you the most delicious sights and sounds of this year’s highly-anticipated festival.
Get to know the euphoria Insiders below, and make sure you’re following along on their accounts and #euphoriainsider for all the details on the intimate culinary, musical and learning experiences happening September 20-23, 2018.
Eleanor Rogers, The Upstate Foodie
Eleanor grew up in Greenville, S.C. and moved to Columbia to attend USC where she began her journey teaching Montessori. While teaching will always be closer to her heart, food has consistently been a passion of hers. When she moved back to Greenville, she was blown away at the variety of foods offered and was frankly overwhelmed by all the new and trendy restaurants, food trucks, coffee shops, etc. that were opening up. Her goal with The Upstate Foodie is to share some of the best dishes around Greenville, as well as offer some of her insights to eating and cooking.
Sam Slaughter, The Manual
Sam Slaughter is a spirits editor for the men’s lifestyle magazine, The Manual. He received his BA from Elon University and his MA from Stetson University. Outside of spirits work, his fiction and nonfiction have appeared in a variety of places, including Midwestern Gothic, McSweeney’s Internet Tendency and Heavy Feather Review. He was awarded the 2014 “Best of There Will Be Words” and has several pieces of work published.
Cara Sinicropi, Mirrors and Mimosas
Cara Sinicropi is a reader, writer, Greenville city dweller, dual degree holder, coffee drinker and blogger of Mirrors and Mimosas. Her fashion blog is a personal lifestyle blog filled with the things that make her who she is.
Peter Dezzi, Pd.Likeness
Peter Dezzi was born and raised in New York, and now lives with a southern state of mind in Greenville. Photographer by trade, degree-wielding designer, dog loving, thrill seeking, challenge meeting kind-of-guy who never leaves home without his Canon 6D, Nexus 5 and Drone.
Christen Clinkscales, Christen Eats
Christen Clinkscales is a 29 year old food obsessed, culinary school dropout. She studied culinary arts at the Institute of Culinary Education in New York before deciding that the back of a New York kitchen wasn’t for her. After living and eating in New York City for five years, Christen returned to her burgeoning hometown of Greenville for a slower-paced life.
Jamarcus grew up in the very small town of Great Falls, S.C. in Chester County. He graduated Salutatorian from Great Falls High School in 2003 and headed to the mountainous upstate to attend Furman University on an academic and music scholarship. After graduation college, Jamarcus started his career at WSPA as an intern and worked his way up to host and producer of “Carolina Now” on the Carolinas CW 62 where he transformed the show into an all things local show. Following the ending of “Carolina Now,” Jamarcus returned to a show that started his love in promoting all the things that make the Carolinas great when he was promoted to co-host/co-producer of Scene on 7.READ THE FULL POST
Founded in 2006 by musician Edwin McCain and restaurateur Carl Sobocinski, Greenville’s food, wine, and music festival, euphoria, is no longer merely a local event, as proven by the addition of Michelin-starred guest chefs and a growing number of James Beard Foundation award winners and finalists to the lineups over the last few years.
With the festival’s location between Charlotte, N.C., and Atlanta, which have similar festivals on a larger scale, the leadership realized after the last festival, held annually in September, it was time to make some changes in order to remain relevant in the regional and national festival scene.
“euphoria Greenville has reached a critical stage in its development. We are no longer a startup festival,” says Jack Bacot, board vice chairman of euphoria. “We have matured from a successful local event into a food, wine, and music festival that is receiving national attention and recognition. euphoria Greenville has become a destination event, and we haven’t scratched the surface of our potential.”
The most immediate change, which serves as the catalyst for the festival’s future transformation, is appointing a new executive director. After the 2017 festival, the board decided to conduct a nationwide search for a new executive director to give the organization an opportunity to grow under new leadership.
“We realized we needed to position euphoria for future success, and the executive director position is critical to that vision,” Bacot says.
After a national search conducted by a third-party firm that resulted in 155 applicants, Morgan Allen, euphoria’s former event director of food & beverage since she moved to Greenville in 2016, has been promoted to the role of executive director. Brianna Shaw, former executive director, departed in November 2017.
“The board decided to engage a national search firm to make sure we had the best candidates available that would move the needle forward,” Bacot says. “Morgan submitted her resume, and she received the same consideration and process as any other national candidate. As a board, we were not aware she was interested in the position of executive director until the search firm placed her in the top five finalists.”
Allen, who had been filling the role for the last few months, says she wasn’t initially planning to apply for the job.
Much of Allen’s role will be securing sponsorships for the festival, which is critical to keeping ticket sales at a level that still allows the events to remain intimate and not overcrowded — a key to euphoria’s unique identity.
“Community support and sponsorships are the lifeblood of any successful event — Artisphere and Fall for Greenville are prime examples,” Bacot says. “The board knew that to grow, we needed to focus more on support and sponsorships than ticket sales to sustain and grow the event.”
Before accepting the executive director role, Allen secured the Lexus sponsorship, which is euphoria’s first ever national presenting sponsorship, Bacot says.
“The board has challenged her, and all board members, to develop and secure sponsors to give us the resources to bring in a strong list of talent in food and music supported by key wine and spirit vendors,” Bacot says. “Greenville deserves a well-balanced, upscale food, wine, and music festival that attracts national talent — sponsorships are key to that potential. With more community support and sponsorships, you will see positive changes in what is presented and the level of talent coming to Greenville.”
Allen says a primary responsibility will be nurturing relationships with current sponsors, cultivating relationships with new ones, and increasing the sponsorship dollars coming in.
“These truly are partnerships we’re forming,” she says. “We’re working to build lasting relationships in our community so they’re beneficial to all of our partners.”
That may mean more travel for her as she seeks out more media as well.
“We’re definitely planning to take a few road trips to meet with regional and national media and encourage them to come to Greenville for euphoria, which — in turn — brings a strong tourism and economic impact back home,” she says.
The resulting changes from the board’s restructured approach may not be as noticeable this year as they will in the years to come, Bacot says.
“We have some surprises planned, but the biggest changes will come in the near future as we position euphoria for the next 10 years,” he says.
Bacot says he and the board believe Allen, of all the potential candidates, was the right choice to enact the changes they want to see with the festival.
“I believe she understood the odds and put together one of the most impressive proposals to manage an event that I have witnessed. Her thoughts, ideas, and management proposal, while not unique, were refreshing and aggressive, and she had some tough competition,” he says. “Morgan did not simply say, ‘I want the job’ — she developed a strong proposal that convinced the committee, board, and the search firm that she was best suited for the job. I’m confident the board made the right decision, and I’m anxious to see her proposal come to fruition.”
The lineup and tickets for the Sept. 20-23 festival will be released during Roast & Toast on April 22.READ THE FULL POST
euphoria, the Upstate’s premier food, wine and music festival, is proud to announce Lexus of Greenville as the title sponsor for 2018. This is an expansion of the organization’s partnership with Lexus, as they have been the official vehicle of the festival since 2015.
“We are truly honored to have the international brand of Lexus as presenting sponsor of euphoria Greenville,” said Jack Bacot, Vice Chair of the euphoria Board of Directors. “Their trust in euphoria and the Greenville market is a compliment to the people who founded and built this event into one of the leading food, wine and music festivals in the Southeast. This is truly a partnership of good taste.”
Now in their 13th year, euphoria presented by Lexus will take place September 20-23, 2018. The weekend will consist of over twenty-five unique events including live musical performances, cooking demonstrations, wine seminars, multi-course dinners, as well as curated tasting events. The festival hosts regional and nationally-acclaimed chefs, beverage professionals, and musicians at various venues across the Upstate.
“euphoria seeks to present a first-class event which raises funds for charities, while also enhancing the reputation of Greenville as a premier culinary and tourism destination,” said Morgan Allen, euphoria’s Event Director of Food & Beverage.
“Having the support of such a prestigious brand, such as Lexus, reinforces our ability to be known as a destination event that attracts guests from around the country. This partnership also enhances the high caliber of our events and will help to build multiple facets of our festival as we look to cultivate our national reputation,” Allen added.READ THE FULL POST
When Keanu Reeves surfaced at Euphoria, a four-day food festival in Greenville, South Carolina, alongside three-star Michelin chef Curtis Duffy, a few questions arose, the most pressing one being: Why is Neo/John Wick/Ted Logan/Johnny Utah attending a food event in the Carolinas? It turns out he was speaking with Duffy at Michelin’s North America headquarters, located in Greenville, on their mutual admiration of food and the international tire brand. (Some relevant background: Reeves, in partnership with Gard Hollinger, owns an exotic motorcycle company called Arch Motorcycle.)
The tire company is the same Michelin that rates restaurants by one, two and three stars, and the very same organization that connected Reeves and Duffy at the beginning of 2017 at a Pilot Sport 4S tire release in Palm Springs. “I knew that Reeves had built motorcycles with his partner, Gard,” Duffy said, prior to their first meeting. “That was always of interest to me. When I knew he was coming out there, I wasn’t star struck because of who he was. It was more about, I want to know this guy because of the motorcycle side.”
Reeves and Duffy’s friendship quickly evolved over their shared interests: motorcycles and food. “He’s super passionate about motorcycles, and I’m super passionate about motorcycles,” Duffy says. “I don’t build them, but I can respect it and understand what goes into it because my father used to do it.”
It was Duffy’s third year at Euphoria and his second year of making the 14-hour trek from Chicago to Greenville on his motorcycle. In the midst of preparing for a highly-anticipated Michelin dinner and “Healthy Lunchtime Throwdown” (an annual kids cooking competition) at Euphoria, Duffy managed to sneak away with Reeves, Gard and Arch’s Heath Cofran for a picturesque bike ride through the Blue Ridge Parkway in North Carolina.
The next day, a Michelin dinner at The Lazy Goat showcased the food of Duffy, Dominique Crenn and Michael Mina. It was here that the bike and dining connection started to make sense. Each bite of the dinner promised something new and unexpected: a rice paper chip for crunch, Vietnamese herbs for flavor, Japanese Miyazaki beef so tender that it melted in your mouth. Each ingredient contributed to the overall dining experience, just like technical components make up the anatomy of a quality bike.
A brief one-on-one with Reeves backed this up: High end components are to Arch bikes as quality ingredients are to Duffy’s creations. “It’s making sure we keep the integrity of the dish,” Duffy says, when cooking outside of Grace in Chicago. “If we’re going to do it, we’re going to bring Grace to the restaurant we’re cooking in. What you experienced tonight [at the Lazy Goat] is exactly what you’d see at Grace.”READ THE FULL POST
Chicago chef Curtis Duffy likes motorcycles, and so does actor Keanu Reeves. Now they’re friends. Duffy, the chef behind Grace — one of two Chicago restaurants with a full three stars from Michelin — rode his motorbike 14 hours from Chicago to Greenville, South Carolina for the Euphoria food festival. Turns out the actor who played Neo from The Matrix also attended the festival, held over the past weekend, and the two took a ride along the Blue Ridge Parkway in North Carolina.
Reeves and Duffy spoke at Michelin’s North American headquarters in Greenville. The two’s common interests allowed Duffy to compare high-end motorcycle components to quality ingredients he uses in the kitchen. Food & Wine pointed out that Reeves co-owns a motorcycle company called Arch Motorcycle. The pair met in January at a Michelin tire release event in Palm Springs, California.
Apparently, a ride on a rare Arch motorbike creates a memory that can last a lifetime. That sounds a lot like a meal at Grace.READ THE FULL POST
I ate, I sipped, I listened, and now, I am full, happy and cultured.
The 12th annual euphoria festival wrapped up Sunday and while, full disclosure, I did not get to attend everything, I enjoyed what I did. Here, in no particular order, are my favorite moments from the event.
-Husk. Perhaps this goes without saying, but truly, it is magical to watch an artist in their element. And, at the Greenville Kick-Off party Thursday night, Sean Brock, Jon Buck and their team were. Their Georgia pine sap glazed potatoes with caviar was a favorite dish of mine. I might have had two. OK, maybe three.
-Bacon Bros. Public House. Executive chef, Anthony Gray is somewhat of a master of meats, and it showed at the Kick-Off. His smoked quail was one of the tastiest dishes I think we sampled. It was Manchester Farms quail stuffed with mortadella. But what I really appreciated was how the chefs considered every element of the dish. The quail was served with chanterelles mushrooms, 2-year aged country ham and tomato jam, but the kicker was the creamed hominy. It was masterful and interesting in taste and texture and really brought the dish home for me.
-New restaurants. It was pretty cool to get a sneak taste of some of Greenville’s just opened and soon to open restaurants. Abanico, the Spanish tapas bar and restaurant which opened in August serves up some tasty paella and potatoes, but my fav part was the piquant sauce served on top.
Limoncello, the authentic Italian concept coming from the owners of Larkin’s Restaurants, was serving up some delicious penne arrabbiata and bracciole. And the best part, Larkin’s COO, Bob Munnich was working behind the station. And It. Was. Good.
Daniel is the Maitre Chocolatier behind LaRue Fine Chocolate. (Photo: HEIDI HEILBRUNN/Staff)
-LaRue Fine Chocolate. It was pretty cool to hang out with one of Greenville’s most talented chocolatiers, Elizabeth McDaniel. The owner and artist behind LaRue Fine Chocolate was out and about Thursday evening at the Kick-Off and also taught a class on pairing chocolates and spirits (which I sadly missed due to some confusion about the venue) Saturday. But still, I think that is kind of what is so unique about euphoria is that you get to actually talk to the people creating your food, and not just in passing, but often one on one, because they are often attending events as well. So it creates a different kind of dynamic and, I would argue, understanding about what they create.
-Curtis Duffy. One thing I remember about last year’s euphoria is getting to meet Curtis Duffy in person. The three-star Michelin chef and owner of Grace Restaurant in Chicago has made euphoria a priority in his very very busy schedule since 2015, and he is incredibly nice. He also has a deep and personal interest in healthy eating and childhood obesity, and participates in the Healthy Lunchtime Throwdown each year. Duffy has two daughters, ages 8 and 11, and so is kind of on the front lines of feeding children.
And guess what parents, it’s hard. It’s not just you. Even Curtis Duffy struggles. I’m still cracking up over his story of making handmade chicken fingers with his kids only to have his daughter say they tasted “rotten.”
-Dominique Crenn. So full disclosure, I got to interview Dominique Crenn for a story in The Greenville News a couple weeks before euphoria, and it was one that stuck with me. Crenn, a 2-star Michelin chef and owner of Atelier Crenn, is charismatic, kind and unapologetically passionate about her ideals and her food. She spoke at an event at Michelin Friday afternoon and I was transfixed the entire time. Both she and her sous chef, Felix Santos, who was also in attendance, shared such interesting insights about the world of restaurants and food and humanity.
Some takeaways: food is a great unifier that can help us form connections; if you are rude and pompous to Crenn’s staff she will not hesitate to ask you to leave her restaurant and when in doubt, always add more butter to your grilled cheese.
-Work. Truly, all the staff, all the volunteers and all the participants – chefs, beverage folks and musicians – put a lot of effort into creating a seamless experience that was fun, educational and uniquely Greenville. And the work showed.READ THE FULL POST
This past week, chefs, food enthusiasts, cocktail nerds, wine tasters, beer drinkers, and celebrities descended on Greenville, South Carolina, for culinary festival Euphoria. What followed was four days of tasting tents, concerts, cooking demonstrations, wine class, multi-course dinners, and plenty of stalking of the big stars in town.
Actor/motorcycle enthusiast Keanu Reeves was the most-talked about guest in attendance — anyone lucky enough to get a photo promptly posted it on all their social media feeds. Reeves was in town to talk about Arch Motorcycle Company (he’s a co-owner) and attend the Michelin-starred dinner on Saturday, September 23, at The Lazy Goat.Eater CharlestonREAD THE FULL POST