Category: Event

Event

POSTED ON: July 11, 2018 BY: Ariel Turner

Six Michelin-starred chefs join 2018 Euphoria lineup

The 13th annual Euphoria Food, Wine and Music Festival has announced this year’s roster of six Michelin-starred chefs. The 2018 participating chefs with one- and two-star distinctions include Sean Gray of Momofuku Ko in New York City, Matthew Accarrino of SPQR in San Francisco, Brandon Jew of Mister Jiu’s in San Francisco, Karen and John Shields of Smyth in Chicago, and Vivien Durand of Prince Noir in Bordeaux, France.

Since the early 1900s, the highly regarded Michelin Guide has identified and awarded stars to establishments serving the highest-quality cuisine. The one-, two-, and three-star designations take into account the quality of ingredients, mastery of techniques and flavors, levels of creativity, and consistency.

This year’s Michelin-starred chefs will participate in the following festival events:

Two-star Michelin chef Sean Gray and his partner Su Wong Ruiz of Momofuku Ko will team up with chef Sean Brock for the already-sold-out Michelin Takeover Dinner on Friday, Sept. 21, at Husk Greenville. Gray previously participated in the 2015 Coast to Coast Euphoria dinner hosted by Restaurant 17 with three-starred chef Curtis Duffy, formerly of Grace in Chicago, which closed in 201

Avid cyclist and one-starred Michelin chef Matthew Accarrino of SPQR can be found at Cycling With Chefs on Thursday, Sept. 20, at Hotel Domestique, and on Saturday, Sept. 22, he will participate in the Upstate Pairing at Stella’s Southern Brasserie along with Stella’s chefs Jason Scholz and Jeff Kelly. In fall 2017, Accarrino participated as a cyclist in the Gran Fondo cycling event hosted by George Hincapie at Hotel Domestique and Restaurant 17, where he also was one of several guest chefs for the Friday night event.

The multicourse dinner event Seeing Stars: A Michelin-Starred Dinner at Soby’s on Saturday, Sept. 22, will feature chefs who have not previously participated in Euphoria or any other Greenville culinary experience. One-star Michelin chefs Brandon Jew of Mister Jiu’s and Vivien Durand of Prince Noir will join two-star Michelin chef couple Karen and John Shields of Smyth for the dinner hosted by Soby’s chef Shaun Garcia.

Sunday wraps up the Michelin experience with the Healthy Lunchtime Throwdown, the festival’s signature kids’ recipe and cooking contest. Entrants are required to submit original recipes that are healthy, delicious, and economic. Based on these criteria, finalists will be selected by a panel of judges to participate in a live cooking challenge on Euphoria’s main culinary stage with assistance from the festival’s visiting Michelin chefs.

Michelin has had a presence in Upstate South Carolina since the opening of the company’s first U.S.-based factory in 1975, only made stronger when Michelin moved its North American headquarters to Greenville in 1988. Michelin’s increased involvement in Euphoria over the years has helped pave the way for the festival to bring in more esteemed culinary talent each year.

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POSTED ON: June 28, 2018 BY: KRISTEN WILE

Euphoria in Greenville: Southern Food Festival Draws Big Names

CONVERSATIONS ECHOED around the lobby of the Hilton in Greenville, South Carolina, which was packed with guests for the town’s annual Euphoria Greenville food, wine, and music festival, held each September. As the home of Michelin, the tire company and publisher of the coveted Michelin restaurant guide, the city of just under 70,000 people is able to bring in some of the country’s best Michelin-starred chefs, and has since 2006. The 2017 festival brought Chef Dominique Crenn, a James Beard Award-winner and owner of Atelier Crenn and Bar Crenn in San Francisco.

My admiration for Crenn began from an episode of Chef’s Table on Netflix. She has a pure spirit, unpretentious and unabashedly herself; a genuine curiosity about others; and doesn’t let the constraints of expectations burden her mind. So as I checked into the hotel, I had a mental checklist of two things to accomplish: report this story, and meet Dominique Crenn.

She was holding a Q&A at Michelin headquarters not long after I arrived that Friday. I would check in, settle in to my room, and call a Lexus for a ride over—the car manufacturer sponsors the event with a fleet of brand-new SUVs, which local volunteers shuttle guests around in. I hit an immediate snafu: My hotel room wasn’t ready.

I stood near the front desk, debating whether to wait for the room and miss Crenn’s speech or wear my traveling clothes for the rest of the day and get into the room later. And then she was there, in the lobby, 20 feet from me, holding a cup of Starbucks coffee, in a pink-and-blue plaid shirt. Even in sunglasses, she was unmistakable.

I made my way over to her, trembling at the thought of meeting this person, a champion for women in the food industry, accidentally ignoring chefs Matthew Krenz of The Asburyin uptown Charlotte and John May of Durham’s Piedmont Restaurant on my way. Sorry, chefs.

I got close enough to talk to Crenn, and made a joke about how I was surprised to see the honored guest loitering around the hotel lobby. I told her how much I appreciated what she was doing for women. I hoped she would live up to the person I had built up in my head.

She shared that she’d recently taken a DNA test, and that the results were diverse—“I’m black, white, yellow, purple,” she told me. I asked her opinion on how journalists can help normalize diversity in kitchens, and we discussed the difficulty of working in the restaurant industry in expensive cities such as San Francisco or New York. For 20 minutes we chatted, and her disregard for the status quo was inspirational. I asked her for a selfie before she left, and immediately called my friend Fahima to tell her how incredible Crenn was before going to see her speak.

That night brought live music and samples at the Taste of the South event, which takes place in what was once a Duke’s mayonnaise factory. There were familiar faces—Krenz and May, Clark Barlowe of Heirloom, Ashley Boyd of 300 East—cooking that night. Thomas Marlowe of Mimosa Grill and Bruce Moffett of Barrington’s took part in a guest chef event centered around chicken the next night, while Scott Hollingsworth of Rare Roots Hospitality took part in the massive Saturday afternoon tasting tent with samples of wine, liquor, and food.

The dinner of Michelin chefs takes place Saturday night, one of the event’s most coveted tickets. It was there that Crenn cooked, along with chefs Curtis Duffy and Michael Mina. I didn’t attend, however—my husband and I were at The Big Easy bash, where we kept returning to see Chef Joe Trull from Grits & Groceries in Belton, South Carolina. I’d never heard his name, but after each return to his booth for more fresh beignets, I wondered why. As we spoke to the chef, I recalled something Crenn said about recognizing more diverse talent. The chefs are there, she told me, but we just need to find them, beyond the pages of the top 100 lists. Here was one, right in front of me, with beignets that could compete with the best of New Orleans.

The next time I attend, my goal at Euphoria will be a little different. And it will be here at home, too. It’s easy to admire the chefs that are always in front of you. It’s more special to find the ones who deserve your support, and help showcase their talent to others.


This year’s festival takes place September 20-23. Tickets for Euphoria Greenville are on sale now at euphoriagreenville.com, and packages range from $170-$1,195.

Article: http://www.charlottemagazine.com/Charlotte-Magazine/July-2018/Euphoria-in-Greenville-Southern-Food-Festival-Draws-Big-Names/

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Introducing the first euphoria insiders

Experience an all new way to see, taste and hear the 13th annual euphoria Food, Wine and Music festival with the euphoria Insiders! This team of well-known Greenville area-based bloggers and Instagrammers are gearing up to bring you the most delicious sights and sounds of this year’s highly-anticipated festival.

Get to know the euphoria Insiders below, and make sure you’re following along on their accounts and #euphoriainsider for all the details on the intimate culinary, musical and learning experiences happening September 20-23, 2018.

Eleanor Rogers, The Upstate Foodie   

@theupstatefoodie

Eleanor grew up in Greenville, S.C. and moved to Columbia to attend USC where she began her journey teaching Montessori. While teaching will always be closer to her heart, food has consistently been a passion of hers. When she moved back to Greenville, she was blown away at the variety of foods offered and was frankly overwhelmed by all the new and trendy restaurants, food trucks, coffee shops, etc. that were opening up. Her goal with The Upstate Foodie is to share some of the best dishes around Greenville, as well as offer some of her insights to eating and cooking. 

Sam Slaughter, The Manual

@slaughterwrites @themanualguide

Sam Slaughter is a spirits editor for the men’s lifestyle magazine, The Manual. He received his BA from Elon University and his MA from Stetson University. Outside of spirits work, his fiction and nonfiction have appeared in a variety of places, including Midwestern Gothic, McSweeney’s Internet Tendency and Heavy Feather Review. He was awarded the 2014 “Best of There Will Be Words” and has several pieces of work published. 

Cara Sinicropi, Mirrors and Mimosas

@mirrorsandmimosas

Cara Sinicropi is a reader, writer, Greenville city dweller, dual degree holder, coffee drinker and blogger of Mirrors and Mimosas. Her fashion blog is a personal lifestyle blog filled with the things that make her who she is. 

Peter Dezzi, Pd.Likeness

@pd.likeness

Peter Dezzi was born and raised in New York, and now lives with a southern state of mind in Greenville. Photographer by trade, degree-wielding designer, dog loving, thrill seeking, challenge meeting kind-of-guy who never leaves home without his Canon 6D, Nexus 5 and Drone. 

Christen Clinkscales, Christen Eats

@christeneats

Christen Clinkscales is a 29 year old food obsessed, culinary school dropout. She studied culinary arts at the Institute of Culinary Education in New York before deciding that the back of a New York kitchen wasn’t for her. After living and eating in New York City for five years, Christen returned to her burgeoning hometown of Greenville for a slower-paced life. 

Jamarcus Gaston

@jamarcusgastontv

Jamarcus grew up in the very small town of Great Falls, S.C. in Chester County. He graduated Salutatorian from Great Falls High School in 2003 and headed to the mountainous upstate to attend Furman University on an academic and music scholarship. After graduation college, Jamarcus started his career at WSPA as an intern and worked his way up to host and producer of “Carolina Now” on the Carolinas CW 62 where he transformed the show into an all things local show. Following the ending of “Carolina Now,” Jamarcus returned to a show that started his love in promoting all the things that make the Carolinas great when he was promoted to co-host/co-producer of Scene on 7.

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POSTED ON: September 27, 2017 BY: Eater Chicago by Ashok Selvam

Keanu Reeves and Chef Curtis Duffy Have an Excellent Adventure on Motorcycles

Chicago chef Curtis Duffy likes motorcycles, and so does actor Keanu Reeves. Now they’re friends. Duffy, the chef behind Grace — one of two Chicago restaurants with a full three stars from Michelin — rode his motorbike 14 hours from Chicago to Greenville, South Carolina for the Euphoria food festival. Turns out the actor who played Neo from The Matrix also attended the festival, held over the past weekend, and the two took a ride along the Blue Ridge Parkway in North Carolina.

Reeves and Duffy spoke at Michelin’s North American headquarters in Greenville. The two’s common interests allowed Duffy to compare high-end motorcycle components to quality ingredients he uses in the kitchen. Food & Wine pointed out that Reeves co-owns a motorcycle company called Arch Motorcycle. The pair met in January at a Michelin tire release event in Palm Springs, California.

Apparently, a ride on a rare Arch motorbike creates a memory that can last a lifetime. That sounds a lot like a meal at Grace.

https://chicago.eater.com/2017/9/27/16376230/keanu-reeves-curtis-duffy-motorbikes-bond-euphoria-south-carolina

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POSTED ON: September 27, 2017 BY: The Greenville News by Lillia Callum-Penso

Catching up on euphoria – my favs from this year’s festival

I ate, I sipped, I listened, and now, I am full, happy and cultured.

The 12th annual euphoria festival wrapped up Sunday and while, full disclosure, I did not get to attend everything, I enjoyed what I did. Here, in no particular order, are my favorite moments from the event.

-Husk. Perhaps this goes without saying, but truly, it is magical to watch an artist in their element. And, at the Greenville Kick-Off party Thursday night, Sean Brock, Jon Buck and their team were. Their Georgia pine sap glazed potatoes with caviar was a favorite dish of mine. I might have had two. OK, maybe three.

-Bacon Bros. Public House. Executive chef, Anthony Gray is somewhat of a master of meats, and it showed at the Kick-Off. His smoked quail was one of the tastiest dishes I think we sampled. It was Manchester Farms quail stuffed with mortadella. But what I really appreciated was how the chefs considered every element of the dish. The quail was served with chanterelles mushrooms, 2-year aged country ham and tomato jam, but the kicker was the creamed hominy. It was masterful and interesting in taste and texture and really brought the dish home for me.

-New restaurants. It was pretty cool to get a sneak taste of some of Greenville’s just opened and soon to open restaurants. Abanico, the Spanish tapas bar and restaurant which opened in August serves up some tasty paella and potatoes, but my fav part was the piquant sauce served on top.

Limoncello, the authentic Italian concept coming from the owners of Larkin’s Restaurants, was serving up some delicious penne arrabbiata and bracciole. And the best part, Larkin’s COO, Bob Munnich was working behind the station. And It. Was. Good.

Daniel is the Maitre Chocolatier behind LaRue Fine Chocolate. (Photo: HEIDI HEILBRUNN/Staff)
-LaRue Fine Chocolate. It was pretty cool to hang out with one of Greenville’s most talented chocolatiers, Elizabeth McDaniel. The owner and artist behind LaRue Fine Chocolate was out and about Thursday evening at the Kick-Off and also taught a class on pairing chocolates and spirits (which I sadly missed due to some confusion about the venue) Saturday. But still, I think that is kind of what is so unique about euphoria is that you get to actually talk to the people creating your food, and not just in passing, but often one on one, because they are often attending events as well. So it creates a different kind of dynamic and, I would argue, understanding about what they create.

-Curtis Duffy. One thing I remember about last year’s euphoria is getting to meet Curtis Duffy in person. The three-star Michelin chef and owner of Grace Restaurant in Chicago has made euphoria a priority in his very very busy schedule since 2015, and he is incredibly nice. He also has a deep and personal interest in healthy eating and childhood obesity, and participates in the Healthy Lunchtime Throwdown each year. Duffy has two daughters, ages 8 and 11, and so is kind of on the front lines of feeding children.

And guess what parents, it’s hard. It’s not just you. Even Curtis Duffy struggles. I’m still cracking up over his story of making handmade chicken fingers with his kids only to have his daughter say they tasted “rotten.”

-Dominique Crenn. So full disclosure, I got to interview Dominique Crenn for a story in The Greenville News a couple weeks before euphoria, and it was one that stuck with me. Crenn, a 2-star Michelin chef and owner of Atelier Crenn, is charismatic, kind and unapologetically passionate about her ideals and her food. She spoke at an event at Michelin Friday afternoon and I was transfixed the entire time. Both she and her sous chef, Felix Santos, who was also in attendance, shared such interesting insights about the world of restaurants and food and humanity.

Some takeaways: food is a great unifier that can help us form connections; if you are rude and pompous to Crenn’s staff she will not hesitate to ask you to leave her restaurant and when in doubt, always add more butter to your grilled cheese.

-Work. Truly, all the staff, all the volunteers and all the participants – chefs, beverage folks and musicians – put a lot of effort into creating a seamless experience that was fun, educational and uniquely Greenville. And the work showed.

Catching up on euphoria – my favs from this year’s festival

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POSTED ON: September 26, 2017 BY: Greenville Journal by Ariel Turner

Euphoria 2017: Saturday highlights

Saturdays at Euphoria are not for the faint of heart, er, liver.

Beginning with the media breakfast at 9:30 a.m. hosted by Roost and chef Daniel Dobbs, the biscuits, chocolate gravy, and mimosas were flowing. Thankfully, there was also coffee for the visiting media and chefs who may have over-indulged during Taste by the South and the VIP after party the night before.

Then after a brief 30-minute intermission, it was off to Feast by the Field, a literal smorgasbord spanning the corner of South Main and Markley streets and the Fluor Field deck. Cooking demos, almost any kind of wine and liquor, and everything from fresh-shucked oysters from Darling Oyster Bar to red velvet waffles from Stewart Penick’s Terrace were up for all-you-can-eat grabs.

The Kudu open grill played a major roll in this year’s festival for the first time, including at demo tents, like the one where Chattanooga’s chef Erik Neil grilled up 48-hour sous vide short ribs on a stick. Basically, it was a perfect beef popsicle.

Meanwhile, several smaller classroom events were taking place throughout the afternoon, such as Something to Wine About – Tour Italy in 6 Glasses with TV personality, comedienne, and sommelier Laurie Forster. She declared the class a no-PC zone, and after six half pours of wines, most of the guests were on the same level. No pretention here.

Just up Main Street at On the Roxx, hand-crafted chocolates were paired with Remy Martin 1738 cognacs in the Sweet Dreams Are Made of These – Liqueur & Chocolate Pairings class led by LaRue Fine Chocolate owner Elizabeth McDaniel. And these were not your typical milk chocolates. For instance, one tasty bite was crafted from figs soaked in cognac with goat cheese and Bee Well honey in a dark chocolate shell with walnuts.
The highlight of the night, and arguably the entire weekend, was the inaugural Big Easy Bash held at Trailblazer Park in Travelers Rest. It was full-on sensory overload in the best way, from the authentic N’awlins-style Soda City Brass Band marching through the crowd, to the BBQ shrimp and red beans and rice from Restaurant 17’s chef Nick Graves, the Muffuletta from Grits & Groceries’ Heidi Trull, Kevin Belton’s and Joe Trull’s beignets and pralines, James Beard Award winner chef Kevin Nashan’s blue crab pot pie, the show-stopping, bottomless low-country boil, and Tariq Hanna’s All Things Nola pastries for dessert.

The Txotx cider barrel action was a crowd-pleaser, with guests holding their cups and sometimes their open mouths under the stream of Spanish cider to catch a few ounces before it hit the ground.

And once again, guests were slow to leave the party, but with Sunday’s brunch looming only 12 hours later, the break from indulging would prove to be absolutely necessary.

Greenville Journal

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POSTED ON: September 25, 2017 BY: WSPA By Vanessa de la Viña

Euphoria wraps up after 4 days of food, music & fun

GREENVILLE, SC (WSPA) – Every year Euphoria brings the top chefs from across the country to the Upstate for four days of food, music and fun.

This year’s event wrapped up on Sunday with a barbecue brunch featuring some of the best pitmasters in the South.

While brunch starts at 11, prep work for this event starts more than 24 hours before.

“There’s no shortcuts in barbecue for sure. It’s definitely a labor of love and there’s a lot of time involved,” said pitmaster Anthony DiBernardo from Swig & Swine Barbecue.

Cooking juicy, flavorful barbecue is an art that takes hours of dedication.

“My day starts at about 5:30 Saturday morning. Then I’ll prep meat, prep the smoker and the meat will go on sometime in the afternoon. I’ll stay up all night and then the following day for lunch I’ll start slicing and service so a typical day will be 36 hours,” said pitmaster Robbie Robinson from City Limits Barbecue.

After staying up all night, these barbecue pros say it’s all worth it to see the smiles on people’s faces as they walk away happy and full.

“It’s instant gratification. That’s what drew me to the craft and that’s what keeps me going every day, to know that I put 16 hours into a product and to serve it to somebody and see the look on their face and the smile, to know they’re happy and I’ve won. I’ve won that one battle and every person’s a battle,” DiBernardo told 7News.

Proceeds from Euphoria benefit Boys Do Good, a local nonprofit that uses the money to support charities across the Upstate.

WSPA

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POSTED ON: September 21, 2017 BY: Charleston Paper by Kinsey Giddick

Greenville’s Euphoria food festival is this weekend and it’s not too late to snag a ticket

It’s going to be 75 degrees this Saturday in Greenville. Let me write that again: 75 degrees. If that’s not enough to get you racing up 26, maybe the fact that you can still snag some tickets to Euphoria Greenville (Sept. 21-24) will.

The upstate food festival is similar to Charleston’s Wine + Food festival albeit with a much more laid back feel and less crowds.

For a Culinary Village-esque event, grab a ticket to Feast by the Field. The outdoor event takes place in and around Fluor Field and includes chef stations, beer samples, liquor tastings, and live music. Tickets are $75, a deal compared to W+F’s $125.

Charleston City Paper

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POSTED ON: September 20, 2017 BY: Creative Loafing by Angela Hansberger

Road Trip: Euphoria Greenville

Euphoria (noun): a feeling or state of intense excitement and happiness.

This definition describes exactly how Euphoria 2017 wants you to feel. The four-day festival runs September 21-24 just two hours from Atlanta in Greenville, South Carolina and it is packed with tastings, music both intimate and large scale, cooking demonstrations, seminars and coursed dinners: pretty ideal for a weekend getaway to kick off the fall.

Originated in 2006 by singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria began as an experience for food, wine and music lovers. It also functioned to shine a spotlight on the city of Greenville, nestled in the foothills of the Blue Ridge Mountains. Since then, the city has grown leaps and bounds and is considered a foodie destination. The downtown area, where the festival is held, has more than 100 restaurants alone, and many local Atlanta 106855347000858200730353200382975164706831NWELCOME TO GREENVILLE: This weekend’s Euphoria food festival promises to be worth the drive.COURTESY EUPHORIAEuphoria (noun): a feeling or state of intense excitement and happiness.

This definition describes exactly how Euphoria 2017 wants you to feel. The four-day festival runs September 21-24 just two hours from Atlanta in Greenville, South Carolina and it is packed with tastings, music both intimate and large scale, cooking demonstrations, seminars and coursed dinners: pretty ideal for a weekend getaway to kick off the fall.

Originated in 2006 by singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria began as an experience for food, wine and music lovers. It also functioned to shine a spotlight on the city of Greenville, nestled in the foothills of the Blue Ridge Mountains. Since then, the city has grown leaps and bounds and is considered a foodie destination. The downtown area, where the festival is held, has more than 100 restaurants alone, and many local Atlanta chefs will be making the trip to show off their skills.

Here are a few moments not to miss:

Thursday
Greenville Kickoff Party: To give a taste of what Greenville has to offer, 13 chefs and restaurants will have bites along with craft brews and wine in the Old Cigar Warehouse. It’s been a secret, but we know that Sean Brock and chef de cuisine Jon Buck will be cooking as a preview for the forthcoming Husk Greenville outpost, set to open in October.

106855347000858200730353200382975164706831NWELCOME TO GREENVILLE: This weekend’s Euphoria food festival promises to be worth the drive.COURTESY EUPHORIAEuphoria (noun): a feeling or state of intense excitement and happiness.

This definition describes exactly how Euphoria 2017 wants you to feel. The four-day festival runs September 21-24 just two hours from Atlanta in Greenville, South Carolina and it is packed with tastings, music both intimate and large scale, cooking demonstrations, seminars and coursed dinners: pretty ideal for a weekend getaway to kick off the fall.

Originated in 2006 by singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria began as an experience for food, wine and music lovers. It also functioned to shine a spotlight on the city of Greenville, nestled in the foothills of the Blue Ridge Mountains. Since then, the city has grown leaps and bounds and is considered a foodie destination. The downtown area, where the festival is held, has more than 100 restaurants alone, and many local Atlanta chefs will be making the trip to show off their skills.

Here are a few moments not to miss:

Thursday

Greenville Kickoff Party: To give a taste of what Greenville has to offer, 13 chefs and restaurants will have bites along with craft brews and wine in the Old Cigar Warehouse. It’s been a secret, but we know that Sean Brock and chef de cuisine Jon Buck will be cooking as a preview for the forthcoming Husk Greenville outpost, set to open in October.

Family Roots: Dinner at Grits and Groceries: At this cozy home cooking restaurant, owners Heidi and Joe Trull will cook alongside New Orleans chef and host of “Big Easy Cooking,” Kevin Belton. Axel Schug of Schug Winery will be pouring his family’s wines.

NEWS FOOD & DRINK MUSIC CULTURE EVENTS BEST OF ATL CHITS AFTER HOURS

Road Trip: Euphoria Greenville
Best bets for those road tripping to Greenville, South Carolina for this weekend’s food fest
ANGELA HANSBERGER SEP. 20, 2017 0 TWEET SHARE
106855347000858200730353200382975164706831NWELCOME TO GREENVILLE: This weekend’s Euphoria food festival promises to be worth the drive.COURTESY EUPHORIAEuphoria (noun): a feeling or state of intense excitement and happiness.

This definition describes exactly how Euphoria 2017 wants you to feel. The four-day festival runs September 21-24 just two hours from Atlanta in Greenville, South Carolina and it is packed with tastings, music both intimate and large scale, cooking demonstrations, seminars and coursed dinners: pretty ideal for a weekend getaway to kick off the fall.

Originated in 2006 by singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria began as an experience for food, wine and music lovers. It also functioned to shine a spotlight on the city of Greenville, nestled in the foothills of the Blue Ridge Mountains. Since then, the city has grown leaps and bounds and is considered a foodie destination. The downtown area, where the festival is held, has more than 100 restaurants alone, and many local Atlanta chefs will be making the trip to show off their skills.

Here are a few moments not to miss:

Thursday

Greenville Kickoff Party: To give a taste of what Greenville has to offer, 13 chefs and restaurants will have bites along with craft brews and wine in the Old Cigar Warehouse. It’s been a secret, but we know that Sean Brock and chef de cuisine Jon Buck will be cooking as a preview for the forthcoming Husk Greenville outpost, set to open in October.

Family Roots: Dinner at Grits and Groceries: At this cozy home cooking restaurant, owners Heidi and Joe Trull will cook alongside New Orleans chef and host of “Big Easy Cooking,” Kevin Belton. Axel Schug of Schug Winery will be pouring his family’s wines.

Friday

Taste of the Trail: Swamp Rabbit Trail Ride: This one helps balance all that food intake. The Swamp Rabbit Trail is a 21-mile greenway that connects Greenville County with parks, local businesses and schools, including stunning Furman University. Beginning at Swamp Rabbit Café at 10:30 a.m., riders will bike to Traveler’s Rest Farmers Market Pavilion and end with lunch from Coastal Crust food truck and other Traveler’s Rest favorites.

Taste of the South: What’s more Southern than a party in the former Duke’s Mayo factory? Nineteen chefs are assembling to give guests a taste of what the South means to them by cooking up bites to go with signature cocktails, craft brews and wine while singer Edwin McCain performs in beautiful Wyche Pavilion. Spencer Gomez (Holeman and Finch) and Eric Wolitzky (Fifth Group Restaurants) will represent Atlanta.

106855347000858200730353200382975164706831NWELCOME TO GREENVILLE: This weekend’s Euphoria food festival promises to be worth the drive.COURTESY EUPHORIAEuphoria (noun): a feeling or state of intense excitement and happiness.

This definition describes exactly how Euphoria 2017 wants you to feel. The four-day festival runs September 21-24 just two hours from Atlanta in Greenville, South Carolina and it is packed with tastings, music both intimate and large scale, cooking demonstrations, seminars and coursed dinners: pretty ideal for a weekend getaway to kick off the fall.

Originated in 2006 by singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria began as an experience for food, wine and music lovers. It also functioned to shine a spotlight on the city of Greenville, nestled in the foothills of the Blue Ridge Mountains. Since then, the city has grown leaps and bounds and is considered a foodie destination. The downtown area, where the festival is held, has more than 100 restaurants alone, and many local Atlanta chefs will be making the trip to show off their skills.

Here are a few moments not to miss:

Thursday

Greenville Kickoff Party: To give a taste of what Greenville has to offer, 13 chefs and restaurants will have bites along with craft brews and wine in the Old Cigar Warehouse. It’s been a secret, but we know that Sean Brock and chef de cuisine Jon Buck will be cooking as a preview for the forthcoming Husk Greenville outpost, set to open in October.

Family Roots: Dinner at Grits and Groceries: At this cozy home cooking restaurant, owners Heidi and Joe Trull will cook alongside New Orleans chef and host of “Big Easy Cooking,” Kevin Belton. Axel Schug of Schug Winery will be pouring his family’s wines.

Friday

Taste of the Trail: Swamp Rabbit Trail Ride: This one helps balance all that food intake. The Swamp Rabbit Trail is a 21-mile greenway that connects Greenville County with parks, local businesses and schools, including stunning Furman University. Beginning at Swamp Rabbit Café at 10:30 a.m., riders will bike to Traveler’s Rest Farmers Market Pavilion and end with lunch from Coastal Crust food truck and other Traveler’s Rest favorites.

Taste of the South: What’s more Southern than a party in the former Duke’s Mayo factory? Nineteen chefs are assembling to give guests a taste of what the South means to them by cooking up bites to go with signature cocktails, craft brews and wine while singer Edwin McCain performs in beautiful Wyche Pavilion. Spencer Gomez (Holeman and Finch) and Eric Wolitzky (Fifth Group Restaurants) will represent Atlanta.

Saturday

Feast by the Field: This one has a little bit of everything. Beverages from over 60 breweries, distilleries, and wineries, cooking demonstrations, live fire events with Kudu grills, classes on BBQ, biscuits, cocktail mixing, wine and lots of live music. Former Atlanta personality Chadwick Boyd MCs the culinary stage.

Winner, Winner, Chicken Dinner: This one is classy. Five chefs, birds and bubbles with panoramic sunset views of Greenville and piano tunes at The Commerce Club. Our very own Todd Richards is one of the highlighted chefs, serving his fried chicken with Champagne.

Big Easy Bash: This New Orleans themed evening in the park comes with 10 chefs from the Big Easy and beyond, a big brass band, NOLA-themed cocktails, food trucks,and a dessert truck. Laissez les bons temps rouler!

Sunday

Sunday Brunch: Fired Up! Eight pitmasters from over 15 local and regional restaurants, live music, Bloody Marys and mimosas will start the morning right.

Healthy Lunchtime Throwdown: At 11:30, four young finalists aged eight to 17 compete with Michelin starred chefs Dominique Crenn, Curtis Duffy and Michael Mina by their sides. Chef/TV personality David Guas judges the results.

Creative Loafing

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POSTED ON: September 20, 2017 BY: The State by Susan Ardis and Janet Jones Kendall

Like whiskey? Celebrate it at a dinner and a festival

Try something new
Euphoria Greenville: Founded by singer-songwriter Edwin McCain in 2006, this long weekend celebrates the food, wine, brews and music of the Upstate. Thursday, Sept. 21, through Saturday, Sept. 24, in various locations. Tickets for individual events ($35-$150) or as ticket packages and festival passes (from $120 to $1,045 per person) are on sale at www.euphoriagreenville.com.The State

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