Category: Event


POSTED ON: September 13, 2017 BY: Huffington Post by Ashley Mason Brown

Ten Can’t Miss Events at Greenville’s SC euphoria Festival

I grew up in Greenville, SC. It’s where I learned the difference between the salad fork and the dinner fork. Hint: work from outside in. Greenville’s where my taste buds learned to sing. I remember eating at the newly constructed “The Lazy Goat” eleven years ago tasting roasted figs for the first time with my Youth Leadership Greenville class. It was 2006, and at 16 years old, we were being exposed to the new flavors and restaurant concepts that would eventually define Greenville as a food capital of the South. Little did I know as I munched on that fig, was that the owner behind “The Lazy Goat “ and it’s accompanying restaurant group that launched a thousand flavors aptly named Table 301, was in the middle of developing Euphoria.

Euphoria, the food and wine festival of Greenville, SC was created in 2006 by Greenville’s local singer-songwriter legend Edwin McCain, i.e., “I’ll Be,” and Table 301’s Carl Sobocinski to bring awareness to the Upstate’s thriving culinary and arts scene. Now, on its twelfth year, Euphoria tests out new event concepts to build buzz around healthy eating, educational classes and a child-friendly event so that the whole family can fully enjoy the four day festival. Euphoria has spread from its Main Street origins to including nearby venues in neighboring towns where events like “Big Easy Bash” are held in Travelers Rest ( a 7ish mile bike ride away) or a special evening event at Grits & Groceries in Belton, SC. The inclusive nature of Euphoria’s model suggests the growth of the festival in the past decade, and its positive economic impact on the city for years to come.

So, rent your Air BnB or call up your second cousin twice removed who lives in Greenville, SC and tell them to ready the guest beds. Here are the Top Ten Events I’ve got my eyes on…

Ten Can’t Miss Events at Greenville’s SC euphoria Festival


POSTED ON: September 13, 2017 BY: Huffington Post by John Malik

Lard Cans and Pulled Pork at Euphoria

“Should I go home and shave or something?”

I’m stumped. For a split second, I think Elliott Moss is trying to make me laugh. I’ve met Elliott on three separate occasions before today and his whiskers are always at day three of a five-day rally. Maybe today was his day five?

“Dude?! For me?”

He breathes a sigh of relief and mentions he’s sort of pressed for time. He’s been invited to New York City to cook for a gathering of Bon Appetit’s Best New Restaurants of 2017 and he has ten days to prepare. And although we’re what I’d call acquaintances, I’d say he was just a bit nervous. That’s not much time to pull off such a feat and there’s very little margin of error. Friends may forgive a slightly overcooked steak at a backyard gathering but with the nation’s food press and their respective Instagram accounts breathing down his neck, he’d better get it right.

Read on…

Huffington Post


POSTED ON: September 13, 2017 BY: The State by Susan Ardis

Cook’s Calendar: Go Greek, sip whiskey or wine

Special events – euphoria Greenville: Founded by singer/songwriter Edwin McCain in 2006, this long weekend, Sept. 21-24, celebrates the food, wine, brews and music of the Upstate. Early events, such as Tapas & Tinis (7-10 p.m. July 14, $50/person) and ticket packages and festival passes (from $120 to $1,045/person) are on sale now.

The State


POSTED ON: September 6, 2017 BY: Heidi Billotto Food

Its time for another big annual gathering of foodies – Euphoria 2017!!

Sept 21 -24 in Greenville, SC Its time for another big annual gathering of foodies – Euphoria 2017!! Founded in 2006 by platinum-selling singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens and entertains. The four-day event includes exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts and many Charlotte area chefs such as Amy Fortes, Ashley Boyd, Blake Hartwick, Bruce Moffett, Scott Hollingsworth, Thomas Marlow, Clark Barlowe, Matthew Krenz, and more are taking part! Dedicated to excellence, euphoria features domestic and international wines, award-winning chefs, master sommeliers and renowned singer/songwriters. For more info, tickets, etc…

Don’t Miss These September & October Nibbles and Sips


POSTED ON: August 30, 2017 BY: In the Know Upstate

euphoria 101: Take a Bite of the Upstate

Euphoria 2017 is almost upon us, and In The Know Upstate is so very ready to get our grub on. This year’s event runs from September 21-24 and brings something for everyone – from Michelin Star-level dinners and wine seminars to classrooms teaching the art of BBQ and biscuits. (Did we mention there’s even a bike ride that ends with mouth watering food??) With so much to choose from, how do you know where to start? We’re here to help. ITK partnered with the Euphoria team to bring you the ultimate guide to the ultimate food fest. No matter your foodie level or price point, we’ve got the Euphoria experience you’ve been craving.

In the Know Upstate


POSTED ON: August 30, 2017 BY: Edible Upcountry by Lindsey Deloach Jones

The Accidental Chef: An Interview With Kevin Nashan

The Accidental Chef: An Interview With Kevin Nashan

Chef Kevin Nashan recently won a James Beard award for Best Chef: Midwest 2017 and is the chef-owner of Sidney Street Café and The Peacemaker in St. Louis. Chef Nashan is one of the featured chefs at this year’s brand new Euphoria event “Big Easy Bash,” a NOLA-inspired party in Traveler’s Rest’s Trailblazer Park on September 23. Tickets are $85 and can be purchased online at Upcountry


POSTED ON: August 26, 2017 BY: Rachelle Lucas

7 Reasons Foodies Need To Visit Greenville NOW

The Travel BiteWhen it comes to travel, we’re always trying to get ahead of the trends (and the crowds!), so when I was asked to visit Greenville, South Carolina, on an assignment to scope out their foodie scene and take photographs for an advertorial, my curiosity was piqued. I had never been to Greenville before and hadn’t really thought of it as a foodie destination. Not only did I find amazing restaurants and fantastic coffee, but the downtown area was a photographer’s dream! You can take a peek at the advertorial in Food and Wine magazine’s September issue, and Travel+ Leisure’s October issue! But since I could only place a limited number of photos on a print page, I just had to share more pics here!


POSTED ON: August 21, 2017 BY: Tasting Table by Delia Mooney

The Hottest Food Events This Fall

As the dining and bar scenes continue to heat up in Greenville, South Carolina, this annual event is the perfect opportunity to hit a smattering of the South’s top chefs in one fell swoop, including Michelin-starred chefs like Curtis Duffy. In addition to culinary demos, competitions and classes, there will be scenic bike rides and an epic barbecue with no less than 10 pitmasters. You’ll also get the chance to check out some of the newest restaurants and bars openings, including Husk, Jianna and Vault & Vator.Tasting Table


POSTED ON: August 17, 2017 BY: Getaways for Grownups by Chris Chamberlain

Euphoria = Epic Food, Drink & Music Festival

As part of my gig as a food, drink and travel writer, I have the opportunity to visit food festivals all over the country. Each individual event has its own charms; some are bigger or feature more celebrity chefs. But there is no festival that I look forward to attending more than Euphoria in Greenville, South Carolina.

Getaways for Grownups


POSTED ON: August 2, 2017 BY: Huffington Post by Carolyn Burns Bass

10 Reasons Why Foodies Love Euphoria Greenville

Greenville’s Euphoria food and music festival is set for its 12th year in the historic South Carolina town from September 21-24, 2017. Established by recording artist Edwin McCain and restaurateur Carl Sobocinski, the four-day extravaganza combines food, music and culinary classes for a city-wide Nirvana. Price points vary from a single event ticket to a super VIP pass that allows entrance to every single Euphoria event.

Huffington Post