Founded in 2006 by platinum-selling singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens and entertains.
This highly anticipated four-day event includes exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts. Dedicated to excellence, euphoria features domestic and international wines, award-winning chefs, master sommeliers and renowned singer/songwriters.
Every September, euphoria shines a spotlight on Greenville, South Carolina’s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with it’s award-winning downtown, vast entertainment options and diverse population.
Supporting the community, proceeds from euphoria fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a destination event for attendees from near and far, impresses all with its passion for quality and value.
The objectives were four-fold:
- To create a destination event for food, wine and music lovers across the country
- To highlight the Culinary and Arts Community of Upstate South Carolina
- To promote tourism in Greenville, SC
- To raise money to give back to the community
We are no longer accepting grant applications for 2017. Please check back with us in May to be considered for 2018.
Interested in submitting a recipe for the Healthy Lunchtime Throwdown? We will open registration for the competition in May of 2018.