euphoria Food, Wine, and Music presented by Lexus is a highly anticipated four-day festival that includes exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts. Dedicated to excellence, euphoria features domestic and international wines, award-winning chefs, sommeliers and renowned singer/songwriters.
Founded in 2006 by platinum-selling singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens and entertains.
Every September, euphoria shines a spotlight on Greenville, South Carolina’s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with it’s award-winning downtown, vast entertainment options and diverse population.
Supporting the community, proceeds from euphoria fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a destination event for attendees from near and far, impresses all with its passion for quality and value.
The objectives were four-fold:
- To promote tourism in Greenville, SC
- To create a destination event for food, wine and music lovers across the country
- To highlight the culinary and music arts community of Upstate South Carolina
- To raise money to give back to the community
The application for euphoria’s 2019 charitable partners will be available beginning in May of 2018. euphoria’s current charitable partners for the 2018 festival can be found on the right side of this page.
Interested in submitting a recipe for the Healthy Lunchtime Throwdown? We will open registration for the competition in May of 2018.