euphoria Food, Wine, and Music presented by Lexus is a highly anticipated four-day festival that includes exclusive tasting events, intimate musical experiences, cooking demonstrations and wine seminars, as well as multi-course dinners and live music concerts. Dedicated to excellence, euphoria features domestic and international wines, award-winning chefs, sommeliers and renowned singer/songwriters.
Founded in 2006 by platinum-selling singer/songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens and entertains.
Every September, euphoria shines a spotlight on Greenville, South Carolina’s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with it’s award-winning downtown, vast entertainment options and diverse population.
Supporting the community, proceeds from euphoria fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a destination event for attendees from near and far, impresses all with its passion for quality and value.
The objectives were four-fold:
- To promote tourism in Greenville, SC
- To create a destination event for food, wine and music lovers across the country
- To highlight the culinary and music arts community of Upstate South Carolina
- To raise money to give back to the community