a mission. a vision. a dedication to excellence.
Founded in 2006 by platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens, and entertains.
This highly anticipated weekend-long event includes exclusive tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live musical performances. Dedicated to excellence, euphoria features domestic and international wines, celebrity chefs, master sommeliers, and national recording artists.
Every September this long weekend event shines a spotlight on Greenville, South Carolina¹s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population.
Supporting the community, proceeds from euphoria fund Local Boys do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a weekend destination event, impressed all with its passion for quality and value.
The objectives were four-fold:
Become a Sponsor
For more information on becoming a sponsor please email us at:
Become a Participating Vendor
For more information on becoming a vendor, email firstname.lastname@example.org.
Become a Volunteer
For more information on volunteering at this year's festival, please email email@example.com and someone from our staff will contact you with more details!
Become an Intern
For more information on becoming an intern, email firstname.lastname@example.org.
For media requests and press access to cover euphoria 2014, please contact:
Matt Lochel, JDPR
“Greenville was absolutely terrific. I'm not just saying that - I completely fell in love with the place. ”
- Katie Arnold-Ratliff, Associate Editor, O, The Oprah Magazine
Euphoria seeks to present a first-class, multi-day event for food, wine, and music lovers that raises significant funds for charities while also promoting tourism and enhancing the reputation of Greenville, South Carolina as a premiere culinary and performing arts destination. While euphoria exposes local, national, and international visitors to the high quality of music and culinary arts being performed in Greenville, South Carolina, it also exists for charities.
Euphoria is organized and presented by Local Boys Do Good (“LBDG”), a non-profit organization exempt from taxation under Section 501(c)(3) of the Internal Revenue Code. All net proceeds from euphoria are distributed by LBDG through direct grants to other charities – mostly in upstate South Carolina – that focus on providing sustenance to those in need (food, hunger, and health), educating (through music, performing arts, or otherwise), or supporting children.
These areas of focus are consistent with the charitable interests of LBDG’s Founding Directors and Board. Since its inception in 2006, LBDG has received more than 150 grant applications and requests. Since 2006, euphoria (and LBDG) has distributed more than $150,000 in cash and in-kind donations to deserving charitable organizations. euphoria seeks to highlight Greenville and the Upstate by enhancing the community’s reputation as a leading culinary and arts destination.
This Year's Charitable Partners include: Slow Food Upstate, A Child's Haven and Loaves and Fishes. For more details on our partners:
Board of Directors
Festival Public Relations: