About euphoria

a mission. a vision. a dedication to excellence.
Founded in 2006 by platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens, and entertains.

This highly anticipated weekend-long event includes exclusive tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live musical performances. Dedicated to excellence, euphoria features domestic and international wines, celebrity chefs, master sommeliers, and national recording artists.

Every September this long weekend event shines a spotlight on Greenville, South Carolina¹s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population.

Supporting the community, proceeds from euphoria fund Local Boys do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a weekend destination event, impressed all with its passion for quality and value.

The objectives were four-fold:


Euphoria seeks to present a first-class, multi-day event for food, wine, and music lovers that raises significant funds for charities while also promoting tourism and enhancing the reputation of Greenville, South Carolina as a premiere culinary and performing arts destination. While euphoria exposes local, national, and international visitors to the high quality of music and culinary arts being performed in Greenville, South Carolina, it also exists for charities.

Euphoria is organized and presented by Local Boys Do Good (“LBDG”), a non-profit organization exempt from taxation under Section 501(c)(3) of the Internal Revenue Code. All net proceeds from euphoria are distributed by LBDG through direct grants to other charities – mostly in upstate South Carolina – that focus on providing sustenance to those in need (food, hunger, and health), educating (through music, performing arts, or otherwise), or supporting children.

These areas of focus are consistent with the charitable interests of LBDG’s Founding Directors and Board. Since its inception in 2006, LBDG has received more than 150 grant applications and requests. Since 2006, euphoria (and LBDG) has distributed more than $150,000 in cash and in-kind donations to deserving charitable organizations. euphoria seeks to highlight Greenville and the Upstate by enhancing the community’s reputation as a leading culinary and arts destination.

This Year's Charitable Partners include: Pleasant Valley Connections, Project HOST, United Ministries and the Greenville Youth Orchestra. For more details on our partners:

Applications for 2015 Grant are due by July 1, 2015.
Download 2015 Application here.

See Charitable Partners from the past

euphoria 2015 Staff

Executive Director:

Brianna Shaw

Event Director:

Allie Maietta

Board of Directors

Carl Sobocinski
Director of the Board
Michelle Allison
South Carolina Bank and Trust
Danielle Bouharoun
Wells Fargo
Gina Boulware
Table 301
Cameron Dickerson
Crosslink Orthopedics/Stryker
Linda Lee
Freelance Writer/Editor
Kym Petrie
Driven Associates
Susan Riordan
Community Volunteer
Taryn Scher
Kurt Schumacher
Schumacher Law LLC
Dr. Shawn Birchenough
Magnolia Plastic Surgery
Dr. Jay Motley
Greenville Anesthesiology
Heather Barker
Hi-Tech Family Dentistry
Tammy Johnson
Liquid Catering
Amy Vanderwerff
Beija Flor Jeans

Festival Public Relations:

Jennifer Noble Kelly Public Relations