Greenville is centrally located along I-85 between the long-standing Southern urban centers of Atlanta, GA and Charlotte, NC. Greenville and the surrounding areas, situated at the foothills of the Blue Ridge Mountains, are commonly referred to as the Upstate.

This globally-minded region attracts international corporations such as Michelin and BMW with its mild climate, highly available land, respected educational institutions, comprehensive health care, international airport, and convenient location.

The cultural hub of the Upstate, Greenville’s downtown has blossomed into a desirable destination for out-of-towners and locals alike. Greenville’s newest pride is the breath-taking Liberty Bridge in Falls Park. Visitors to the park can enjoy outdoor shows and recreation without straying far from downtown’s enticing shops, galleries, venues, or restaurants. Families, pet-owners, and adults can visit the city’s many destinations or simply enjoy the hum of downtown life.

In recent years, Downtown Greenville has also developed into a dining/entertainment destination. With over 80 restaurants and pubs centered around Main Street, Greenville's Downtown offers the greatest concentration of dining options in the entire Upstate area. In addition to great dining, a year-round series of special events appeal to almost every taste.  With almost 200 event days a year, Greenville leads the region in hosting visitors