Founded in 2006 by platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski, Euphoria educates, entices, enlightens, and entertains. 

This highly anticipated weekend-long event includes exclusive tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live musical performances. Dedicated to excellence, Euphoria features domestic and international wines, celebrity chefs, master sommeliers, and national recording artists. 

Every September this long weekend event shines a spotlight on Greenville, South Carolina's thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population. 

Supporting the community, proceeds from Euphoria fund Local Boys Do Good, the 501 (c)(3) created to benefit local non-profit organizations. Euphoria, a weekend destination event, impressed all with its passion for quality and value.